New HTC Phones

The next couple of months look reasonably encouraging for the once great cell phone company HTC. Despite a year of declining sales where Samsung has snapped up the Android initiative, the Taiwanese company looks very well placed to create a revival.

New mobile phones are the key, and recently published speculation looks quite interesting indeed. The One X is a improved variation of the recent One X, using a 1.7GHz Tegra 3 processor chip operating Jelly Bean. Additionally, it offers UrBeats earphones, a fresh colour and ClearVoice upgraded telephone call technologies. Probably not enough on its own to regenerate the ailing organization's financial circumstances but its just the first stage of a recovery plan.

They are in position to get more from their pairing with Windows Phone 8. By not pinning their hopes on a single Operating-system, HTC are in the enviable position of being able to test which operating system is more likely to be accepted by users and then tack their hopes on that. The Google android and Windows Phone 8 operating systems entice different demographics of the smart phone market place as well. Those who want easy integration with their personal computers, Hotmail accounts and Xbox products are more likely to select the Windows Phone adaptations. By contrast, Android operating system will continue to appeal to a somewhat younger bunch.

The Windows Phone 8 smartphones seem to be pretty well specced too, and based on what time they reach the market at, they are well placed to be great in their classes. The issue facing HTC, therefore, is they may have made some fantastic hardware but what happens if Windows Phone 8 is a failure? A failure of one (either electronics or software) would drag down the other. Both corporations really want these mobile phones to be well received.

From what we've seen so far of Windows Phone 8's capabilities, its obvious that it is speedy. Microsoft heavily optimised it so that it's completely scalable to all varieties of computer chip architecture running nicely on single and dual-core chipsets, not only on the bigger hitting quad-core processors used in mobile handsets like the Galaxy S3. The Lumia 610 indicates that Microsoft's development team can work their magic to create a great experience on lower specced mobile handsets.

This is definitely one thing both HTC and Microsoft really need to focus on HTC needs this to be a success. Apple's iOS has dominated a lot of the high-end smartphone market already. That sector is also approaching maturity. Real near future expansion is really in lower end cell phones globally - something that the two companies have to pay attention to in order to continue being successful.

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