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How do you describe a mobile billboard?  Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.

You can find it in it's various forms.  You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.

Why are there a lot of businesses using this type of advertising to get their message to the consumers?  I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.

First let's talk about what it is going to cost you.  Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the cost being very competitive if not better there is another advantage that weights it in it's favor.Actual views, exposures, or impressions to the prospects.

Compared to the usual billboards out there, that a prospect could just pass it by without even looking.  But the way a mobile billboard displays it's message, it is more effective.  And the way it does it is by being right in the consumer's face.You can't just ignore it and drive past it.It is right in front of you at eye level, stuck with you in traffic

This is very powerful.A prospect who is caught in traffic with an advertisement staring at them in the face can't be turned off.

That is one of the major problems with traditional forms of advertising like TV or radio.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.

So going with a mobile billboard allows the business to get their message read and impressed upon the mind of the consumer.

If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.It yells at you for attention.And when your prospect doesn't have anything else to do in traffic, you really don't need to scream as loud as other forms of advertising.

With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.More leads and more sales are going to happen by using this type of advertising. 

You are going to get exposure.  You are guaranteed to having your message heard and read.What else could an advertiser want.

You can see that it is working by the sheer number of many more businesses using it to advertise.In 2004 by itself, there was more than $5.8 billion spent on this form of advertsing.  With all that money being spent, it must be working.

So for many businesses looking for more ways to find customers, this might just be what they are looking for.