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The Yellow Pages used to be the first marketing tool a business would go to if they wanted to be seen. A business owner would pay a monthly fee to have a listing in the yellow book. Today, not many people use the yellow pages - much less own a copy. Instead, people are going to Google to search for services.

SEO experts are making a killing online. They are paid hundreds of dollars every month to help clients bring their websites to the top of the search engines. However, most SEO experts will only help you with one thing - bringing your already-existing website to page one. What this means is that consumers have a 10% chance of clicking into your website.

While 10% is certainly better than the 0% you get by being on the second or third page of Google search), it still leaves something to be desired. Consider the full-page color ads that some businesses used to place in the Yellow Pages. The bigger the ad, the more likely they were to get customers. They were essentially taking over the search engine of the times.

The "DK is a Street Performer" study shows something new - something unheard of. Instead of bringing just one website to the top of the search engines, certain marketers are now able to bring MULTIPLE sites for one business to the top of the search engines - thereby increasing the chance that a consumer seeking the product will click on their site.

If one site on the first page of Google means a 10% chance of getting a new customer, two sites means 20%, three sites means 40% - and if you rank as high as Liane Carmi did during the dk-is-a-street-performer contest - you could even go up to an 82% chance. At one point in the contest, Ms. Carmi had nine out of 11 listings on the first page of Google.

Google updates its rankings all the time, bringing fresh news and blogs to the top of the page, and moving older items to the second and third pages of search. However, certain sites stay at the top. Ms. Carmi seems to have mastered the skills necessary to turn a website into an "authority" site which keeps a consistent high rank on the search engines.

During a recent interview, Ms. Carmi was asked about the challenge, and what has allowed her to rank so well. "You have to take action, and keep taking action," she replied. "The winner is not the first person to do something - it's the first person to do something, and keep doing it consistently even when everyone else has stopped."

"Find someone who has experience with difficult online markets," Ms. Carmi offered. "This is the person who can get you the highest rankings on the first page of Google." Also, Ms. Carmi recommended getting extra help with your landing page. "In order to make sales, it takes more than a click - it takes knowing how to win the customer over. Most websites don't do that."

For more information on the "DK is a Street Performer" case study, type the keyword phrase into Google search and see what comes up.