Shanghai Auto Show is the revitalization of the auto industry speakers alternatively the drive

by Professional editor working for frbiz.

The possibility of the Shanghai auto demonstrate, is a great function in the automotive industry, particularly in the context of the economic calamity, the Shanghai auto demonstrate are very much anxious come seal the world, demonstrating an exceptional prosperity, can not assist the expansion of the worker auto market is full of confidence.

However, numerous tells demonstrate an ruminate, a newspaper headline is: super-size the Detroit auto demonstrate in Shanghai; Online tells more "mine-people": "World Auto Center has been transferred to the Shanghai auto show."

Shanghai Motor Show in the size and degree of international concern, indeed the creation of a new high, but the Shanghai auto show is not the car market itself, the market does not mean hot show hot. The first quarter of China's automobile market is indeed some bright spots, for example, as a result of the promotion of tax cuts, micro-cars, mini-bus market growth, together, the first quarter of the growth rate of vehicle production is only 1.9%, sales growth rate of 3.88 but %, which is a minimum for more than a decade of growth rate, people are not pleased, because in addition to micro-buses, mini-cars, dropped most of the other models, especially for commercial vehicles, while sales rose, but sales dropped, profits to reduce the 50%.

In "Shanghai Auto Show 2009 Summit Forum", the industrial and information-based Yu Miao, Vice-Minister in his speech said: "China's auto market from the beginning of the third quarter of last year, a rare negative growth, declining effectiveness of key enterprises, a substantial decline in exports , self-brand small and medium-sized enterprises and the great difficulties encountered. the crisis is an international financial crisis, shrinking external demand caused by these factors, but also with the Chinese automobile industry self-development among the existing contradictions and problems related to. For example, the industrial structure unreasonable, the technological level is not high, the capability of independent innovation is weak, the imperfect consumer policy and other issues are also important causes. "

From the first quarter of the market position, Miao, vice minister said the topic has not been basically settled, and the auto market there is no basic enhancement, micro-off, the development of micro-car is mostly propelled by the principle to stimulate them, and little vehicles buy levy by half of the general principle has not performed the function of the automobile market to start. Now we have to face the truth of this is the case: the first quarter of 2008 the development rate of as much as 20%, and eventually finish at the end of the development rate of 5 per hundred, however. If less than 2% of the starting of the year, how can we double-check that the annual development rate come to 10% of the applicable department likes to? Therefore, the annual development of the automotive market should have a clear comprehending, not unseeing optimism, but can not be conveyed away.

In lead to promote the unwavering growth of the automotive market, the relevant department trusts to achieve the crosswise of growth, we must further implement the revitalization of the automobile industry planning.

First of all rural areas to further the implementation of auto policy. Car to the countryside is a good thing, but the process of home appliances to the countryside, exposed many weak links, policies also need to further implement. Car to the countryside, the key is to solve four problems: the need to provide for rural products, sales of motor vehicles in rural areas for the channel, the farmers have to really enjoy the benefits of the policy, it is necessary to do a good job of after-sales service protection. Now most people do not trust that the latter two.

Secondly, it is essential to do a good job of updating the vintage vehicles. This year, some nations in Europe for example Germany, Britain, France, furthermore emerged in the automobile market recovery, the key assesses is the Government's 1000-2500 allocations to boost the replacement of the euro more than 9 years vintage vehicles. Domestic only by localized investors in Beijing, Huang S vehicles cancelled grants, but other towns can emulate, but furthermore by the economic assets, authority perception of the constraints. According to the review, Beijing has more than 30 million vehicles assessed yellow vehicles, the homeland should have not less than four million of these vehicles have both revised the significance of: the advancement of vehicle utilisation and decrease air pollution.

Third, the expansion of automobile financing. 2008, China's automobile consumption credit does not exceed 10 per 100 portion, where the United States more than 80%. Some population think that this is frontwards of consumption, or that is very risky, in sighting, consumer credit, car account businesses ought be the motor vehicle of the Bank, the bank does not midpoint others have not been done, so to speed higher the expansion of automotive economic services industry. Clearly say that, even at the innovation of great importance to the expansion on car account, it can not play this year because of auto account businesses initiate a very high threshold, it is difficult to enter, even if sanctioned, also a six-month preparation period. So this year must be option to car account can have a swift development.

Fourth, it is necessary to modify the management of vehicle brand marketing approach to better mobilize the enthusiasm of auto dealers, auto sales and better channel extension, the ability to expand sales network to the city to enter the second and third line can be achieved remarkable results. Approach is in fact dampen the enthusiasm of car dealers, it is difficult to ensure that the difficult situation in a positive market development.

Fifth, we ought resolutely dispose the car all unreasonable restrictions on consumption.

These measures is relatively simple to say, but the implementation of each of them there are many practical difficulties, we can only overcome these difficulties firmly in order to ensure the steady growth of the automotive market.

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