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When the sun is out and surf is up, it signals the time for everyone to hit the beach and enjoy a great day out by the sea. Whether one is looking to surf, having a swim near the coast, or building sandcastles with the children, the beach offers an almost endless variety of activities that can be enjoyed by both the individual and the family.

Dressing up and heaving kits and items along are all part of the process when making a trip to the beach. Some of the popular attire are common ones like swimwear and shorts. You might also need to bring along items like sunblock, surf boards, sunning beds and umbrellas.

An attire that is increasingly being worn by many is the board short. Its popularity has gone beyond that of surfers and on the beach. You can now spot a boardie being worn by many people in shopping malls or out on the streets. It has gone on to become a mainstream fashion piece for people of all ages and sexes.

In order to understand the full impact of the board short on the fashion world, one just needs to look at the mindboggling number of brands that have them as one of their main products. Many of these are the popular surf brands such as Billabong, Hurley and Roxy. With evolving manufacturing technology, boardies have also started to incorporate better quality materials over the years.

Women's swimwear has also gone beyond the practical. They are now true fashion items that ladies want to look good in. They exercise for long hours and engage in diets that allow them to show off their toned bodies in designer swimsuits.

Wearing sunglasses or visors has also become part of the get-up on the sandy coasts. While some might be doing it for practical reasons, others want to be seen as part of the 'in' crowd with a pair of cool shades. It is no longer unheard of for someone to spend a few hundred dollars on a pair of Ray Ban or Oakley shades.

It might seem excessive and redundant for someone to wear sandals or slippers on the beach. But it is still required to protect the feet from little and possible cuts. Beach goers have gone one step further by indulging in the latest colorful designs for footwear from reputable brands such as Crocs and Rip Curl.

A day out on the beach may not just be about having fun. You can look and feel good doing so at the same time. This can be achieved by dolling yourself up in the latest beach fashion.