Finding Good Joint Venture Partners on Article Directories
A couple of days ago I was asked a very interesting question, the answer of which you might also want to know. So, the question was: "I want to create a joint venture partnership with people I encounter on article directories. However, there are so many and different people there and I can't make up my mind who is worth pursuing and who isn't". Well, the question is a really interesting one and here is my answer:
You are right. There are a wide variety of people on articles directories, and the key there is you are going to want to develop your own filtering system to decide who you want to work with and who you do not. Generally, here are a couple of things that I like to look for. Number one Am I getting a good vibe from it the person's message. Are they in it for the long haul?
I like to do business with people who are interested in long-term relationships. I am not a quick fix guy. I do not like a relationship where we are together for one short period and then that is it. I am always looking for that. I am looking to see if they have created partnerships or done projects together with other people in the past? If they have, then I would even go as far as contacting some of those people.
For example, recently a very well-known marketer contacted us to do affiliate management for them. One of the first things that I did was I contacted somebody else I knew they worked with and had done work with them in the past and said, "What was your experience like?" And that was eye opening. I learned a lot by asking that question.
The other thing to look for is, "How do they market to their customers?" Jump on their list. How do they communicate with their list? Do you get a good feel by the way they send out emails and write and so forth.
Another suggestion I can give is to become a customer of the people you are interested in. I guess this might be an extra mile to go but it will give you hands-on experience about the way they treat their customers.
A clever way to judge JV's conversion potential is to join their affiliate program. This test will show you how many people you can forward to their website and how many of them make a purchase. Become an affiliate of them and you will know if their product is a best-seller or not.
