Global Resorts: Perpetual Leverage or Franchise Ownership?

by Jenny Matthews

“I’ll take one pound of ham and one – no make that two – pounds of thinly shaved smoked turkey,” said a slim elderly woman who was little higher than the full cart of groceries she had pushed over to the meat counter.

Sam nodded as he picked up the last pair of latex gloves. It was a long, hot day. And he was just glad that Mrs. Parnick was his last customer. Normally he didn’t mind filling in after butchering for the day, but today seemed so long and boring.

One his way home, Sam began to think over his dilemma. What could he do to make more money? What skills did he possess other than butchering?

Stopping at the last light, his eyes caught the scene at the corner sub shop. “Look at that woman’s carryout bag – must be dinner for the family,” he thought. “And there’s an Akela and his Pack of Scouts with their dinner.”

Scrutinizing the place, Sam thought, “It’s fairly well kept, and business is solid. Moms, dads, kids, and managers – all sorts of people – bustle outside with their dinner. They are satisfied. The owner is, too, and boy do I wish I were the owner!”

Perhaps Sam’s fantasy is quixotic, but he has it, nonetheless, and he’s probably not alone. How about you? Has the thought of owning your own fast food restaurant, auto body shop, or retail store ever crossed your mind?

You can decide if franchising is right for you by asking some of the owners of your local franchises what drawbacks they deal with. (Bring a pencil and paper.) But to get you started, let’s compare some of them to a standard home business.

First, let’s compare average investment requirements. Franchise investments generally run from $60,000 to $500,000. This includes basic things like your land, building, machinery, and office equipment. But that’s still a lot of capital, especially in today’s financially difficult times.

A small but solid home-based business will cost you considerably less because you won’t have the added expenses of land and building. Start-up cost is typically between $1,500 and $3,000.

Second, let’s compare average operating expenses. In a franchise you will have to dole out money for employee payroll, payroll tax, workers compensation, insurance/inventory, liability insurance, utilities, freight/postage, ad valorem tax, licenses/permits, advertising, telephone, franchise fees, depreciation, and sales tax just to stay open for business.

For a home-based business, your expenditures are reduced but still existent. You will usually have to pay for liability insurance, utilities, telephone, advertising, and depreciation (e.g., office equipment).

Third, here are a few additional things to consider: Your gross franchising profit generally averages 30-40% with a net profit of around 5-10%. You will work at least 50 hours per week-closer to 70 and maybe even more. You shoulder 100% of the risk factor and leverage none of the compensation from others-that’s what you’re doing for your chain store. You will have tax advantages, but these will be offset by your unchangeable time commitment, need to supply products, and confinement to a fixed location as well as limited income potential which averages out to $35-85K.

With the right online home business, you can make more gross and net profits working a flexible schedule and leverage your income to unlimited potential.

The light turns green. As Sam pushes the gas pedal, what would you tell him to do?

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