Articlr

The king of the internet right now is content filled, unique, article based websites. But, without traffic, the best information in the world is useless. That’s why website promotion is so important. Back in the early year of the internet, banner ads were very important. Then people started ignoring them, and the value of banner ads went down significantly. However, now might be the time to look at banner ads as a significant part of your web promotion plan.

Banner Ads??? Are you Sure?

Most internet marketers use banner ads to get highly qualified and targeted traffic from a complementary website. For instance, a webmaster forum might have a banner ad for a hosting company. Monthly fees can range from tens of thousands of dollars a month for a high traffic site to $50 for a permanent banner on a smaller niche website. The results can be comparable and oftentimes much cheaper and faster than SEO or PPC. There are also numerous free banner exchanges that you can look at as well. There are numerous possible ways to implement banner ads, and we’ll look at each.

Free Banner Exchanges

Increasingly popular are the free banner exchanges, where you and another website owner agree to exchange banners. Your banner will be placed on their website, and their banner will end up on your own website. While attractive, especially considering the price, there are some problems with these free exchanges. First you really have to be careful who you link with. Oftentimes there are some very low quality websites with not much traffic, and a ton of banners already on their website. It’s pointless to exchange banners with a website that isn’t going to provide you any value back. Which leads to the second problem with free banner exchanges. You’re really limited to a small amount of banner exchanges, 1-4. Pass that point and your website starts to look entirely too crowded.

Paying For Banner Ads

While paying for banner ads may seem expensive at first, as long as you have properly designed your banner campaign and can track your sales, your banner ads can pay for themselves many times over. Of utmost importance in deciding where to buy a banner ad is the amount of traffic that the web page gets. Is the traffic quality traffic, with similar interests to whatever you’re promoting on your website. It won’t do you much good to pay for a banner ad about a video game on a website about cat health. Secondly, you should make sure that you’re ad is placed in a good area of the website that invites clicks. And lastly, make sure that there aren’t too many banners on the page especially to competitors offers.

Banner ads can be extremely profitable when properly implemented into a website promotion strategy. Keep the above guidelines in mind while you’re placing your ads, and you’ll be sure to get tons of quality traffic in no time at all. Good Luck.