Articlr

Considering an ezine solo ad? It’s certainly one of the best ways to reach out to your target market. When people choose to sign up for an ezine, it’s usually because they’re interested in the topic. So sending an ezine solo ad to your target market via the ezine they chose to receive can get you pretty good response.

But before you rush out and start sending your ezine solo ad, here are 3 ways to make sure you get the best return on your investment:

1. Make sure you have a capture page before you send out your ezine solo ad. I see a lot of solo ads where marketers send people directly to their company replicated sites after they click the link in the ezine solo ad email. This is nuts. You should have a lead capture page set up to capture the information of the people who click on your link so that you can continue to market to them.

You know that most people won’t buy the first time. So if you don’t have a way to get their name and email and to continue to remind them of your opportunity or product, you lose them forever and just wasted time and money. Your “ezine solo ad” will be effective if you capture names and emails using a lead capture page.

2. Be sure to research which ever ezine directories you’re considering for your ezine solo ad. You’ll find that some of the owners are not to be trusted at all while others are really good to work with. If you can, get some testimonials and follow up. Also enroll in the newsletter to see what their solo ads look like and to see your ezine solo ad when it is sent out.

Don’t forget to ask the ezine owner for a copy of your ezine solo ad and how it will look when it is sent out. When you get your copy, make any changes and let the owner know of the changes you made. Be sure to double check any links in the ezine solo ad.

3. Before sending out your ezine solo ad, get a tracking link. You can set up a zero cost click tracking account using click audit. Then simply copy the exact link they provide and use it as the link in your ezine solo ad for your lead capture page. From this you’ll know the number of people who clicked on your link. You can use other tracking tools to get more detailed tracking.

Tracking software like adtrakz will help you see how your ezine solo ad campaign does in more detail. From here you can pick and choose which ezines to continue to use and which to discard.

When you run a quality “ezine solo ad” through a laser targeted ezine list full of people who truly desire that newsletter, you will increase your business, make money and grow your own list.