Promoting our Business on a Tight Budget
One of the biggest challenges that we have had this year is staying above water. You see, our business is seasonal, but depending on the other industries in town, we either do very well, or do poorly.
So, our advertising budget has been less than normal this year, so we have had to scratch all the television and billboards advertisements in favor of something a little cheaper.
We have purchased some promotional items to give out (mainly pens) to our customers to help us spread the word about our business.
It has been working well so far – if it continues the way that it has, it looks like we will be using it as our promotional medium from now on.
