Articlr

Now if you don’t notice the play on words in my title here, read it again.  Ok, now do you notice what I wrote? 

Today I want to talk about an advertising method that we often take for granted: advertising pens.  Why would I want to focus on this?  To be honest, I just finished writing my grocery list with a pen that was advertising my local equipment rental store.

The real trick with this method is that these companies put their advertising right in front of your face everyday.  It is almost like conditioning you to think of their product or service.  A good example of this type of conditioning is macaroni and cheese.  When I think of mac and cheese, the first brand that comes to life is Kraft.

Another benefit is that your customers will appreciate the gift.  Sure, it doesn’t cost much money, but in this case it is the thought that counts.  Also, you are giving them something useful, that they can benefit from everyday.

So, next time you are thinking for someway to spread the word about your business, consider giving out pens.  Not only are they cheap, but it is a great way to condition your customers to think of your brand when they need the product or service that you offer.